Who We Are

Blue Box was founded in 1952 by Mr. Peter Chan Pui, who is today the company Chairman. Our first item at that time was the now famous "drinks and wets" doll. Through the following years, Mr. Chan Pui, developed and expanded the Blue Box line and established factories in both Hong Kong and Singapore.

In the 80's the manufacturing facilities were moved to China. Since that time and under the guidance and leadership of Mr. Chan Pui Blue Box has evolved into a world class, totally integrated manufacturing, sales and marketing organization.

Peter Chan
Chairman of Blue Box

Our Business

Our main business is the design, manufacturing and marketing of our own branded products includes B kids, Elite Force and bbi 1:18 and 1:6, our worldwide distribution of these products through our global distribution network. Other businesses include ODM (Own Development Manufacture) and OEM (Original Equipment Manufacture) for other international toy companies.

Our Business

Our main business is the design, manufacturing and marketing of our own branded products includes B kids, Elite Force and bbi 1:18 and 1:6, our worldwide distribution of these products through our global distribution network. Other businesses include ODM (Own Development Manufacture) and OEM (Original Equipment Manufacture) for other international toy companies.

Our Facilities

We presently operate 2 manufacturing plants located in the southern part of China with access to convenient transportation and modern shipping ports. Our China facilities cover a total area of approx. 150,000 sq. meters and employ 6,000 workers. Our Hong Kong headquarters, including R&D and Engineering division covers approx. 30,000 sq. feet and employs a work team of over 150.